Xiaomi teams up with World of Warcraft for Redmi Note 8 launch (but why?)

X Scalper

The Redmi Note 8 is expected to be a huge upgrade over devices like the Redmi 7 and Note 7.

The Redmi Note 8 series launch is less than a week away, and we’ve already learned a few details about the upcoming devices. Xiaomi seems to be positioning the range as a photography and gaming platform of note, owing to the 64MP camera and Helio G90T chipset respectively.

Further evidence of the gaming approach comes via the Redmi Weibo account, as the Xiaomi sub-brand just announced a partnership with World of Warcraft for the new phones.

A poster announcing a partnership between World of Warcraft and Xiaomi for the Redmi Note 8.Weibo/Redmi

“In 15 years, the heroes on Azeroth have always defended their honor. The warriors are still young. The legend is still circulated. We all stick to our own desperate love just to wait, your arrival!” read an attached image (seen above), according to machine translation.

The mention of “15 years” in the image presumably refers to the 15th anniversary of World of Warcraft. The popular MMORPG title launched back in 2004.

The Weibo post didn’t reveal further details regarding the partnership, but mentioned the Redmi Note 8, Redmi Note 8 Pro, and the August 29 launch date. There are several possibilities as a result of the tie-up, such as a special edition Redmi Note 8 model, exclusive themes and wallpapers, or even a mobile version of World of Warcraft.

If a World of Warcraft mobile game is in the works, then it’s also possible that it could be a timed-exclusive for Xiaomi devices and/or China. But this is all pretty much just speculation at this point.

This isn’t the only gaming-related tidbit teased by Xiaomi ahead of the Redmi Note 8 launch. The company also hinted on Weibo that the new phones would support a Nintendo Switch-style gamepad accessory.

What are you hoping for as a result of Xiaomi’s partnership with World of Warcraft? Let us know in the comments!

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