LeBron James wants to capitalize on the phrase “Taco Tuesday.”
A company owned by the Lakers star, LBJ Trademarks, LLC, filed a trademark application with the U.S. Patent and Trademark Office on Aug. 15, according to USA Today.
James wants to own the rights to: “advertising and marketing services provided by means of indirect methods of marketing, communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels.”
The filing also indicates James wants to start a podcast under the name.
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular ‘TACO TUESDAY’ posts on social media and launch a podcast under the name.
– Josh Gerben (@JoshGerben) August 31, 2019
James has documented his “Taco Tuesdays” on social media with posts that have gone viral. One of the most notable ones came when he invited his new Lakers teammate Anthony Davis over for dinner.
It’s not guaranteed James will be allowed to own the phrase, but it’s another step as the Lakers star continues to venture into the business world.