Cadbury’s ‘unity bar’ triggers debate about racism on social media


X Scalper

The post recently gained traction again, prompting a debate on the microblogging website.

Days after British confectionery giant Cadbury launched a multi-coloured chocolate bar in India to promote diversity, the brand is being called out for trivialising racism. The “unity” bar, which was introduced in the Indian market this Independence Day, triggered a debate on social media.

“This Independence Day, let’s celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India’s first chocolate with dark, blended, milk and white chocolate all under one wrap,” the company’s official account tweeted on August 15.

The post recently gained traction again, prompting a debate on the microblogging website. “Congratulations to Cadbury for solving racism,” read a post by writer Tejal Rao while criticising the brand. However, many also thought the backlash was unnecessary. “I thought it was interesting. You all just want to complain,” tweeted another on the viral post.




Be the first to comment

Leave a Reply

Your email address will not be published.


*