YouTube, Netflix Come To Tesla; EU Tightens Social Plug-Ins Guidelines

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It’s only Monday, but social media is already busy with Elon Musk announcing that Tesla will be the next place to “Netflix and chill” and steam YouTube videos, the EU Court sharpening guidelines for sites using social plug-ins and PixelMe coming up with a new tool that alerts marketers when their competition launches Facebook ad campaigns. 

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Elon Musk To Bring Netflix And YouTube To Tesla

Elon Musk announced in a tweet that Tesla is preparing to launch in-car YouTube and Netflix streaming. 

Why it matters: The initiative might present an opportunity for marketers who advertise on YouTube to target their audience on the go. 

The details: Musk said the in-car software will support both YouTube and Netflix. He also said that the video streaming will be available only while the vehicle is stopped, however, this might change when full self-driving becomes an option. 

The Court Of Justice Of The EU Toughens Guidelines For Social Plug-Ins 

According to the press release published by Europe’s top court, sites that have Facebook “Like” buttons will be jointly responsible for the initial user data processing.  

Why it matters: At this time, Facebook’s “Like” buttons transfer personal data automatically during the page load  without any need for the users to interact with the plug-in.

The details: Per the report, “The Court makes clear that the operator of a website such as Fashion ID, as a (joint) controller in respect of certain operations involving the processing of the data of visitors to its website, such as the collection of those data and their transmission to Facebook Ireland, must provide, at the time of their collection, certain information to those visitors such as, for example, its identity and the purposes of the processing.

change how the plug-in functions to ensure no data is sent to Facebook prior to visitors being asked if they want their browsing to be tracked by the ad tech giant.” 

New Tool Lets Marketers Know When Their Competition Launches A Facebook Ad Campaign 

The new tool from PixelMe will send out email alerts to marketers when competitors launch a Facebook ad campaign, Social Media Today reported

Why it matters: Monitoring competition is a crucial part of marketing strategy and the new tool provides a major opportunity to react more quickly when a competitor releases a new Facebook campaign. 

The details: To utilize the tool, add in the URL of the Facebook Page to search for it.  

Then, by connecting to the Facebook Ad Library listing for that Page, see all the previous ads posted by a competitor.To enable alerts, click “Alert Me” and enter an email address where you want to   alerts. 

More instructions on how to use the tool can be found here

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