Why $249 is an unsustainable price for the first all-digital Xbox

X Scalper

ArsTechnica: “As it stands, this kind of below-MSRP pricing is likely what we’re going to see happen at retail anyway. Stores that currently sell an Xbox One with a disc drive for $249 can’t really get away with selling the same console without a disc drive for the same price. If they do, they’ll soon find customers ignoring the All-Digital Edition until the price comes down below Microsoft’s unsustainable MSRP.

We’ve long argued that there’s a market for an all-digital console that’s priced aggressively compared to the competition. But for that kind of pricing to work, Microsoft has to stop pretending that the 1TB Xbox One S is still a $299 system in practice.”

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