Navigating social media can be murky territory for lawyers, especially in regards to ethics. But using it as a communication and marketing tool could make the payoff worth it. In this episode of The Florida Bar Podcast, hosts Christine Bilbrey and Karla Eckardt talk to Ethan Wall about how lawyers can use social media efficiently and ethically to promote their practice. For those hesitant to invest the time in social media, they share tips like separating your professional and personal accounts, focusing on the most relevant channels rather than trying to tackle all of them, and buying domains related to your practice even if you don’t plan on using them.
Ethan Wall is a social media law attorney, author, professor, consultant, and keynote speaker in Miami, Florida.