Department seeks tender to monitor social media for ‘keywords’


X Scalper

The Department of Employment Affairs and Social Protection is seeking tenders for media monitoring, including the monitoring of social media platforms and broadcast media for “keywords” that may flag issues to it.

It is likely that such monitoring, if the contract ultimately materialises, would include details of what people are discussing in public threads on Twitter and Facebook and other platforms.

A request for tender posted earlier this month, broken into three lots, seeks tenders for a print and digital media monitoring service, a broadcast media monitoring service and a “social media monitoring and analysis service to cover a list of keywords and social media platforms”.

About 100 words to be monitored on social media would be specified by the department and the results provided to it via email alerts or digests.

Social media monitoring would be provided ‘seven days a week, including on public holidays’

According to the documents, the social media monitoring alerts must include relevant information such as the social media platform and the date and time of the post, as well as the numbers of people it reached.

Social media monitoring would be provided “seven days a week, including on public holidays, with the exception of Christmas Day”.




Be the first to comment

Leave a Reply

Your email address will not be published.


*